Minamiuonuma City Resort Tourist Association

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This is the place to find the fresh, pure Japan that has been unknown to the world.

One of the most famous winter resorts in Japan with abundant hot springs

Minamiuonuma City is located in the central-northern part of Honshu and known as one of the world’s heaviest snowfall areas. There are 11 ski resorts within the city, and the abundant snow in the city attracts many skiers and snowboarders. Blessed with hot springs, there are many hot spring inns and facilities in the city, where visitors can enjoy both abundant hot spring water and nice Japanese dishes. The city’s proud offerings include Koshihikari, Japan’s best quality and most delicious rice, and mountain dishes with fresh vegetables produced in the region.


Beautiful countryside filled with a mountain village culture

The long-secluded life due to heavy snow led to the development of a simple, unique mountain village culture. Traditions and culture, such as Echigojofu, hemp fabrics that have been handed down to the present for more than 1000 years, and ceramics called Nanzan-yaki, which represents natural and traditional beauty, are still alive. Moreover, the city served as the setting for the NHK TV program Ai, Tenchijin last year as there are many historical sites related to Naoe Kanetsugu, the main character in the program. The city houses a variety of tourist facilities, inns, and bed and breakfasts, where Japan’s good old days are still alive and can be experienced.


Nice for the summer outdoor season

Surrounded with verdant mountains, clean valleys, and beautiful mountain villages, Minamiuonuma City provides a nice venue for unforgettable memories of summer vacation. Here, visitors are encouraged to experience a range of outdoor activities from mountain climbing to river rafting and farming. In particular, tourists, who are interested in experiencing the different aspects of Japan that cannot be found in Tokyo or Kyoto, will fully enjoy a trip to this city.

Throughout the four seasons, many travelers have visited and loved Minamiuonuma City.
We look forward to seeing you here.



  Authentic spa atmosphere and heartwarming hospitality  

Hot springs in Minamiuonuma City are truly the traditional hot springs of Japan. Japanese dishes served in a hot spring inn are another pleasure of a trip to Minamiuonuma as you can enjoy Koshihikari, Japan’s number one rice, and mountain vegetables and river fish dishes that can be served only here.


  A galaxy of winter resorts  

Minamiuonuma City is in one of the heaviest snowfall areas in the world. Consequently, it has well-equipped ski facilities and ski schools that cater to the every need of skiers from beginners to advanced and enjoys a high reputation among domestic and international ...


  Koshihikari, rice of the highest quality in Japan  

Koshihikari is the name of a rice variety. The Koshihikari rice produced in Minamiuonuma is the best brand of rice among the Koshihikari that is the most delicious in Japan. It has maintained the number one position in the Rice Taste Ranking announced annually by the Japan...

© Minamiuonuma City Resort Tourist Association 2018